We’re an award-winning business set within unique and award-winning locations, providing inclusive cycling for all abilities of cyclist.

Our mission is to get people cycling, allowing them to engage with and discover the thrill of the outdoors by creating accessible adventure through fun, excitement, education and challenge and making a difference to people’s lives through our people, products and services.

We seek to build long term relationships with our customers, right from the very first time that you walk in or make an inquiry with us and we have developed a great range of complimentary, quality products and services that anticipates and satisfies your needs, to allow you to better enjoy, enrich and improve your cycling experience.

We genuinely put our customers at the centre of everything that we do to ensure that you have the best and most positive experience possible.

Bedgebury offers all weather traffic free cycle trails for both families and mountain bikers. There are 6 miles of blue graded trails or for those seeking more of a thrill there are 9 miles of red graded mountain bike single-track. The modern lake-side visitor centre offers cycle hire, extensive children’s play areas, refreshments and showers for visitors and bikes, so after a mud-spattered ride through the forest you can relax with a hot drink and shower and entertain the children.

With Quench growing from strength to strength, we are looking forward to providing the chance for more people to enjoy cycling.

Check out all our videos on our YouTube Channel.

  • Family and single-track mountain biking
  • 9km blue track
  • 14km red track
  • Bike shop, hire and servicing
  • Birthday parties
  • Led & Guided rides
  • Skills courses & Tuition
  • Maintenance Courses
  • Café
  • Kids play areas
  • Showers & bike wash
  • Go Ape


We will tailor your experience with us to your personal needs, treating you as an individual that matters to us. We seek to build long term relationships with our customers, right from the very first time that they walk in or make an inquiry with us.

Service and Experience

We will ensure that you experience excellent, hassle free service and that you will receive a timely, friendly, efficient, professional, knowledgeable service based on, experience, customer service, quality, professionalism, integrity and value.


Bring to the market a great range of complimentary, quality products and services that anticipates and satisfies our customers needs, to allow them to better enjoy, enrich and improve their cycling experience.


Provide an end-to-end solution for our customers and develop long-term relationships and a winning network of clients, suppliers and customers through honesty, integrity, professionalism, growth, partnership, service and value.

Integrity and Honesty

We operate in an open and honest manner in all of our business transactions. We always endeavor to give best advice to our customers to ensure high levels of repeat business and personal recommendation.


Be mindful of our responsibilities to the planet and minimize our impact on our natural surroundings.

Quench began in September 2005 by me, David Cole. Much of my career was in hotel management, running some of the best hotels in the country. After a brief spell running an acute physiciatric hospital, I moved into recruitment, working in London. In September 2005, I started Quench, recruiting for the hotel industry, whilst also offering a consultancy service to small local businesses that were growing rapidly, but who didn’t necessarily have the systems, processes and procedures in place to support that growth. It was truly a ‘back bedroom business’ but I had a handful of clients, positive job flow and business was good.

People often ask why the business is called Quench. It’s very simple really. I wanted the business to have a younger, more contemporary name and to quench, is to satisfy a need.

In May 2007, the cycle franchise at Bedgebury became available at short notice. I was a keen social cyclist, knew of Bedgebury from my own cycling and I seized the opportunity to take on this business.

When I took over, the site historically attracted about 50,000 visitors per year. In 2016 that number was close to half a million and the Quench Team grew too. On our first day, we had 70 bikes and only offered cycle hire. We now have over 300 bikes, offer cycle hire, cycle sales, parts & accessories, maintenance courses, skills courses, birthday parties, GCSE moderation/coaching, guided rides, servicing & repairs, 3rd party fleet management and holidays.

Thanks for reading and hope to see you soon!

David Cole

Contact Us

Contact us now by filling out the form below or call us on 01580 879694

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